Top Amazon Trending Products in 2025
When you think of Amazon, you might imagine your daily essentials showing up at your door in two days. But dig a little deeper, and you'll find something much more exciting: a real-time snapshot of what the world is obsessing over right now. From viral gadgets to must-have lifestyle upgrades, Amazon trending products tell a bigger story about where shopping — and culture — is headed.
Whether you're hunting for the next big FBA hit or just curious about what everyone’s adding to their carts, in this guide we’ll walk you through what makes a product trend, highlight some of the hottest items in 2025, and share smart ways to spot high-demand products before they explode.
Whether you're hunting for the next big FBA hit or just curious about what everyone’s adding to their carts, in this guide we’ll walk you through what makes a product trend, highlight some of the hottest items in 2025, and share smart ways to spot high-demand products before they explode.
What Makes a Product “Trending” on Amazon?
Several factors can transform a regular item into one of the top trending products on Amazon:
- Seasonality: Holiday shopping, summer vacations, and other seasonal events lead to spikes in demand for certain categories.
- Viral Trends: TikTok, Instagram Reels, and YouTube Shorts regularly send new products flying up the charts.
- Growing Consumer Demand: Shifts like eco-friendly living, smart technology, or health-conscious lifestyles also push new categories into the spotlight.
- Special Discounts: Shopping events like Prime Day or Black Friday create a surge in visibility and sales.
- Innovation: New technology, improved designs, or added convenience often catapult products into the best selling ranks as well.
Keeping an eye on these sales trends is crucial for anyone who’s product research or looking to predict what might be next.
Top 5 Trending Products on Amazon in 2025
We’ve handpicked a few examples of current trending Amazon products, based on real sales volume and ecommerce analysis.
Sales per Month: 109,421
Why it’s trending: Reliable printer paper may not sound exciting, but with remote work and home offices still going strong, the demand for office supplies remains high. Hammermill’s reputation for quality and “Made in the USA” branding make this item a consistent top-seller, especially for businesses that restock in bulk.
Why it’s trending: Reliable printer paper may not sound exciting, but with remote work and home offices still going strong, the demand for office supplies remains high. Hammermill’s reputation for quality and “Made in the USA” branding make this item a consistent top-seller, especially for businesses that restock in bulk.
Sales per Month: 25,242
Why it’s trending: Coffee culture keeps evolving, and convenient at-home brewing is more popular than ever. These Nespresso pods have carved out a niche among coffee lovers who want a quick, quality brew without café prices. This product is a perfect example of high demand in the food and lifestyle sectors, especially as more consumers prioritize comfort and convenience at home.
Why it’s trending: Coffee culture keeps evolving, and convenient at-home brewing is more popular than ever. These Nespresso pods have carved out a niche among coffee lovers who want a quick, quality brew without café prices. This product is a perfect example of high demand in the food and lifestyle sectors, especially as more consumers prioritize comfort and convenience at home.
Sales per Month: 42,410
Why it’s trending: Comfortable, supportive, and built for all-day wear, the New Balance 608 V5 has earned its spot among the most searched sneakers on Amazon. As consumers prioritize comfort in both active and casual settings, these shoes have become one of the more trending Amazon products for 2025. Their durable design, versatile style, and trusted brand reputation make them a favorite for anyone seeking a reliable everyday sneaker.
Why it’s trending: Comfortable, supportive, and built for all-day wear, the New Balance 608 V5 has earned its spot among the most searched sneakers on Amazon. As consumers prioritize comfort in both active and casual settings, these shoes have become one of the more trending Amazon products for 2025. Their durable design, versatile style, and trusted brand reputation make them a favorite for anyone seeking a reliable everyday sneaker.
Sales per Month: 162,850
Why it’s trending: Health and fitness products are a goldmine right now. Whey protein is a staple for both gym-goers and health-conscious shoppers. This particular product combines trusted quality, multiple flavor options, and bulk size, making it one of the top trending products across ecommerce.
Why it’s trending: Health and fitness products are a goldmine right now. Whey protein is a staple for both gym-goers and health-conscious shoppers. This particular product combines trusted quality, multiple flavor options, and bulk size, making it one of the top trending products across ecommerce.
Sales per Month: 104,380
Why it’s trending: Everyone needs extra battery life, and INIU’s slim, high-speed portable chargers are flying off the shelves. With more devices than ever in daily life, compact power banks with USB-C support are a must-have, and shoppers are responding accordingly.
Why it’s trending: Everyone needs extra battery life, and INIU’s slim, high-speed portable chargers are flying off the shelves. With more devices than ever in daily life, compact power banks with USB-C support are a must-have, and shoppers are responding accordingly.
These top trending products reveal a clear shift in consumer priorities for 2025. Practicality, everyday comfort, and real-world usefulness are driving what’s hot on Amazon. Shoppers are leaning toward products that simplify their daily lives, whether it’s brewing coffee at home, staying connected on-the-go, managing their health and fitness goals, or upgrading their workspace. The current sales trends show that functionality, quality, and reliability are what truly define the most popular and best-selling items in today’s ecommerce market.
How to Find Trending Products to Sell
Identifying trending products on Amazon isn’t about guessing — it’s about smart research and analysis.
Explore Products Manually
Start by looking where Amazon shows you what’s hot:
- Amazon Best Sellers: Lists are updated hourly with the most selling items.
- Amazon Movers & Shakers: Tracks items with the biggest gains in sales rank.
- Amazon New Releases: Highlights new products getting fast traction.
- Other Marketplaces: Walmart, TikTok Shop, Etsy, and eBay all show trends worth watching.
- Social Media Search: Use hashtags like #amazonfinds, #musthave, and #viralproducts to see what types of products are drawing gaining attention.
This approach lets you see real-time shifts and jump on opportunities early.
Check Demand with the Free Amazon Sales Estimator
Spotting a trending item is great, but you still need to check if it’s actually selling. That’s where demand validation comes in.
The Free Amazon Sales Estimator lets you quickly estimate how many units a product sells per month. This is critical for deciding whether an item is worth adding to your FBA lineup.
The Free Amazon Sales Estimator lets you quickly estimate how many units a product sells per month. This is critical for deciding whether an item is worth adding to your FBA lineup.
How to Use the Free Sales Estimator
1. Find a Product: Locate an item on Amazon you're interested in.
2. Locate the BSR: Scroll to “Product Information” and find the Best Seller Rank.
3. Access the Tool: Open the Amazon Sales Estimator online.
4. Input Details: Select the country, pick the category, and enter the BSR.
5. Get Results: Instantly view the estimated monthly sales volume.
2. Locate the BSR: Scroll to “Product Information” and find the Best Seller Rank.
3. Access the Tool: Open the Amazon Sales Estimator online.
4. Input Details: Select the country, pick the category, and enter the BSR.
5. Get Results: Instantly view the estimated monthly sales volume.
Use Product Research Tools for Deeper Analysis
If you want to go beyond a quick sales check, tools like AMZScout, Jungle Scout, and Helium 10 offer deeper insights. These platforms can help you track long-term sales trends, uncover the most frequently-searched keywords, analyze market competition, and evaluate niche opportunities.
They’re especially helpful if you’re building a product strategy or scaling your FBA business, but even casual sellers can benefit from the extra layer of data.
They’re especially helpful if you’re building a product strategy or scaling your FBA business, but even casual sellers can benefit from the extra layer of data.
Conclusion
If you really want to figure out how to find trending products on Amazon, it helps to stop thinking like a seller for a minute and just watch how people actually shop. You’ll notice it’s not always the loudest products that catch on. Sometimes, it’s the simple things people buy without overthinking — a better coffee pod, a comfortable pair of shoes, or a portable charger that just works when you need it.
Real trends often start quietly by showing up in everyday shopping without much fanfare. If you keep a close eye on how people actually live and what they keep coming back to, you’ll be much quicker at spotting products that aren’t just popular for a week, but also those that really stick around.
Real trends often start quietly by showing up in everyday shopping without much fanfare. If you keep a close eye on how people actually live and what they keep coming back to, you’ll be much quicker at spotting products that aren’t just popular for a week, but also those that really stick around.
