Amazon Prime Day 2025: What to Expect and How to Get the Best Deals

Amazon Prime Day is one of the most looked-forward-to online shopping events every year; 2025 is expected to set the standards even higher. Originally scheduled as a one-day celebration for Amazon's anniversary, it has evolved into a multi-day sales event including some of the best deals across electronics, fashion, beauty, and more.

This guide addresses all you need to know, including ideas for consumers and tactics for sellers, whether your questions are about when the next Amazon Prime Day is, how long it lasts, or what categories are worth seeing.

Prime Day is Amazon’s exclusive sales event, available only to Prime members. It typically runs for 48 hours, though early access deals and preview sales often begin days before the official launch. Since its debut in 2015, it has become a mid-year shopping festival that rivals even Black Friday.
Only Amazon Prime members can take advantage of the deals — which include limited-time discounts, “Deal of the Day” specials, and markdowns on Amazon devices like Kindle, Echo, and Fire TV. In recent years, Amazon has also added Prime Day sales in October, giving customers a second shot at major savings.

To understand what to expect in 2025, it helps to look at recent trends. Prime Day 2024 broke multiple records:

Interestingly, 49% of orders came from mobile devices, and 60% of households made more than two purchases. Buy-now-pay-later options accounted for $1.08 billion — showing shoppers are willing to splurge when the timing is right.

Amazon hasn’t officially announced the dates yet, but based on past trends, Prime Day 2025 will likely take place in mid-July, possibly on a Tuesday and Wednesday. In both 2023 and 2024, the event kicked off in the second week of July.

To stay informed about the next Prime Day — what day it starts, when early deals drop, and how long Prime Day lasts:

It’s also possible that Amazon will host a second Prime event in October, like it has in recent years. These fall sales often include early holiday discounts on laptops, smart home devices, and gift sets.

Prime Day discounts cover nearly every department, but some categories always stand out.

In 2025, expect major deals in:

Types of deals include:

Whether you're looking for fresh home upgrades, trending tech, or the best Amazon Prime Day deals on fashion and fitness gear, there's something for every kind of shopper.

Participating in Prime Day can significantly increase visibility, traffic, and conversion rates. For many Amazon FBA sellers, Prime Day brings in their highest sales volume of the year. But competition is fierce, so preparation is key.

If you're a seller planning for Prime Day 2025:

To stay ahead, use tools like AMZScout, Helium 10, and Jungle Scout to monitor trends, find keywords, and estimate competitor performance. These tools also help forecast product demand leading up to peak shopping periods.

Before setting up Lightning Deals or ordering more inventory, it’s smart to understand the demand for your product. One way to do that is by using the free Amazon Sales Estimator — a quick tool to estimate how many units similar products are selling per month.

While the tool doesn’t show Prime Day–specific numbers, it can help you evaluate product performance in your niche and anticipate how much stock you might need during major events like this one.

Here’s how to use it:

1. Go to Amazon and search for a product similar to yours;

2. Scroll down to the product’s Best Seller Rank (BSR) under the Product Details section;

3. Visit the Amazon Sales Estimator tool;

4. Select country and product category;

6. Enter the BSR — the tool will instantly estimate the monthly sales volume.

This gives you a ballpark figure that helps with inventory planning, pricing decisions, and forecasting ad budgets — especially helpful if you’re trying to make the most of Prime Day traffic without overstocking.

Amazon Prime Day 2025 looks to be more competitive than ever and more grandiose. Timing and preparation count whether your goal is to start an early holiday campaign or buy top electronics.

Anticipated are a mix of hidden treasures, modern new product introductions, and classic Prime Day offers. Watch trending categories including limited-time bundles, Amazon-exclusive fashion, and Kindle sales. Prime members will have the best value as usual.

Plan your wishlist, set your alarms, and if you are selling — early optimization of your listings is crucial. Though Prime Day only occurs twice a year, with the correct approach you could make it one of your most profitable days ever.