The Most Sold Product Categories on Amazon and How to Find Them

Every Amazon seller dreams of finding the most popular items on Amazon to boost their business. But identifying which products are selling the most or which categories feature the most purchased items isn’t always a straightforward process. With focused research, sellers can find trending products and turn them into profitable ventures.

In this article, we’ll highlight the top 10 categories using real sales data, and explain how to find out which products on Amazon generate the highest sales with minimum effort.

You might wonder why you wouldn’t just check the Amazon Best Seller list to find the most profitable items. While this list updates every hour, this means you’d need to monitor it constantly to track products with the highest sales. Additionally, the Best Seller list ranks products based on sales within specific categories or subcategories, which may not necessarily reflect the absolute top sellers across all of Amazon.

Now, let's take a look at the top categories that consistently perform well.

This category includes some of the most expensive and popular items on Amazon, making it one of the biggest in terms of sales. It features everyday essentials that appeal to all genders and age groups, alongside products that help individuals showcase their unique personal style. With such a vast variety of items, it’s hard to pinpoint a consistent number one product, as trends are always evolving. In 2024, one of the top sellers was touch-screen gloves.

With the growing self-care trend, beauty and personal care items are consistently featured on the list of Best Seller products on Amazon. Sellers have a wealth of opportunities to stand out by targeting niche markets (such as premium or eco-friendly options). This category is expanding rapidly, with more men purchasing these types of products, which creates opportunities to capture a broader audience.

Pet owners are always seeking high-quality items for their pets, and are often willing to pay a premium for trusted products. This category benefits from a loyal customer base, as pet owners tend to stick with brands and stores they trust. The broad appeal of pet supplies caters to a wide range of needs, from food and toys to grooming and health products. For example, some of the products with the largest share of the U.S. market include anti-barking collars and dog dental treats.

The Sports & Outdoors category enjoys high sales on Amazon due to the increasing interest in outdoor activities and fitness. This category offers ample opportunities for bundling products, which allows sellers to create appealing packages that encourage more purchases (like pairing a tennis racket with balls and a carrying bag). Some items are seasonal, with demand peaking at certain times of the year, offering opportunities for targeted promotions and boosts in sales.

While many people may overlook the Home & Kitchen category, it’s actually home to some of the top sellers on Amazon. Everyday essentials, like kitchen spoons, cater to daily needs and also make great gifts for special occasions, such as weddings. There are numerous household niches to explore, and platforms like TikTok are currently buzzing with innovative kitchen gadgets, which highlights the growing popularity of these unique and practical products.

The Electronics category is one of the most popular segments on Amazon. It includes everything from everyday gadgets like smartphones and headphones to cutting-edge tech innovations. With new gadgets being introduced constantly, these products streamline numerous tasks, keeping consumers on the lookout for the latest advancements. Additionally, many electronics are higher-priced items, which offers the potential for significant profit margins for sellers.

Consumers are continuously looking for educational and fun toys that help children learn while having fun. There’s also a growing trend among adults in purchases from this category, particularly with the popularity of board games. While this category sees steady sales year-round, it experiences peak demand during holidays and special events, making it a highly profitable segment for sellers.

Offices and companies make significant purchases in this category frequently, as they outfit their teams with essential equipment and accessories. In terms of personal use, individual consumers also rely heavily on these types of products for everyday use, from laptops to external drives. With technology constantly advancing, there’s a continuous demand for the latest products that enhance performance and user experience, both in professional and personal settings.

When a seller wonders, “What are people always buying?”, the answer is simple—baby products. Parents are dedicated to caring for their children, and during the first year of life, there are countless products and devices designed to meet their needs. This category is full of essentials that are in consistent demand. Many items, like diapers and baby creams, get used up quickly, which makes them ideal for ‘Subscribe and Save’ programs, allowing you to predict sales levels each month.

Amazon was originally founded as a book platform, and books continue to generate significant sales—over 300 million printed books annually. According to 2023 statistics, Amazon is a leader in book sales, not only in the USA (71%), but also in the UK (68%) and Canada (55%). Selling eBooks and audiobooks is also convenient for sellers, as it eliminates the need to worry about stock, offering a hassle-free way to reach a global audience.

Even though we reviewed categories that feature the most frequently sold items on Amazon, this alone doesn’t determine a product’s potential. It’s equally important to check the sales of individual products. By digging deeper, you can get a clearer picture of whether a product is a good fit for your store or it's just ranking high in its category.

Now, let’s take a look at how to see the sales volume of individual products.

While it’s impossible to access exact sales data for Amazon products (unless they’re yours), there are still effective methods to help you estimate how well a product sells and the potential profits it might generate. Here are the most common approaches:

One of the easiest ways to estimate a product’s monthly sales on Amazon is by using a free Sales Estimator. This tool provides reliable estimates, helping you quickly decide if a product is worth adding to your inventory. A standout feature of this tool is that it’s completely free and offers unlimited searches, making it accessible to any seller.

It’s also extremely user-friendly and requires no technical expertise. Here’s how to determine a product’s sales volume in under a minute:

1. Choose a product to analyze. Search for a product on Amazon by typing its name or niche.
2. Check the Best Seller Rank (BSR). Visit the product page and scroll down to the “Product Information” section to find the BSR along with its corresponding category.

5. Review the results. The estimated monthly sales volume, calculated based on the input you provide, will be displayed instantly.

This approach lets you quickly gauge a product’s potential and estimate stock requirements to plan your sourcing costs accordingly. However, keep in mind that these results are approximate, as they show a snapshot of sales at a specific moment without revealing any sales history or long-term trends, thus offering only rough insights to guide your decisions.

Since the sales estimator is completely free, it’s still an excellent starting point to identify products worth deeper evaluation. This approach helps you build a stronger strategy and set the stage for success.

To gain a complete picture of a product's potential, you'll need to assess additional metrics, and this is where analytical tools come in. Some of the top available tools include AMZScout, Helium 10, and Jungle Scout. These tools can help you in the following areas:

While most of these tools require a paid subscription, you can also take advantage of free trials to determine which one best suits your needs. This approach enables you to conduct more thorough research and make well-informed decisions.

Selling on Amazon becomes much easier when you know which items are most frequently bought. Consider using a sales estimator tool that allows you to quickly assess the performance of any Amazon product. This strategy helps you pinpoint profitable items that are worth your time and effort, paving the way for business growth and long-term success.