The Best Amazon Seller Tools: Free Research Software for Vendors

As an Amazon seller, staying ahead in this competitive marketplace requires smart strategies and the right tools. Thankfully, many free Amazon seller tools are available to help you streamline various business processes, optimize your listings, and boost sales.

This guide explores some of the best Amazon seller tools that are free to use and essential for success. Read on to learn more.

Selling on Amazon can be challenging, but there are free tools designed for Amazon sellers to help you simplify your product research, FBA logistics, and marketing efforts. These tools allow you to access valuable analytics, optimize your listings, and monitor sales data, all without any additional costs. Here are some top picks to get started.

Free Sales Estimator is one of the best Amazon seller tools for evaluating product demand you can use at no charge. This tool is simple to use and offers precise insights into a product’s sales performance, making it invaluable for product research. Here’s how to use it effectively:

1. Visit Amazon and search for any item you're interested in. Browse through the search results and choose a product that catches your attention.
2. Scroll down the product page until you reach the "Best Sellers Rank" (BSR) section. Make a note of the number displayed. You can also outline the category of this rank.
3. Open the Sales Estimator.
4. Select the product category. Choose the category that the product belongs to (e.g., Electronics, Books, Home & Kitchen, etc.).
5. Select the country. The data for different Amazon marketplaces (i.e., countries) may vary.
6. Input the BSR value. Enter the product’s BSR in the corresponding field.
7. Click “Calculate Sales”.
8. Review the estimated sales. Look at the data presented in the chart. This will include an estimate of the product’s monthly sales volume.

By following these steps, you’ll gain actionable insights into whether a product is worth investing in or not. The Free Sales Estimator is a cornerstone for any Amazon seller’s toolkit, and provides a quick and efficient way to analyze sales data.

AMZScout’s FBA Fees Calculator is a powerful extension for estimating fulfillment fees and potential profits, making it an essential addition to any seller’s toolkit. This tool extracts details from the listing, such as:

Based on these details, plus any additional expenses you input manually, this calculator provides a comprehensive breakdown of:

Sellers can use this information to help them determine the most profitable price points and assess whether a product is worth pursuing.

Additionally, this tool simplifies financial planning by accounting for Amazon's complex fee structure, including storage, shipping, and referral fees. With its user-friendly interface, even beginner sellers can perform calculations easily to optimize their profit margins. Whether you're a seasoned vendor or just starting out, the AMZScout FBA Fees Calculator offers the clarity you need to make smarter pricing (and repricing) decisions.

camelcamelcamel is a versatile price tracker that allows Amazon sellers to monitor historical price trends for products. It also lets you set alerts for price drops, ensuring that you never miss an opportunity to purchase items at a bargain price to then flip and sell on Amazon.

In addition to its price-tracking features, camelcamelcamel also offers insights into sales data that can help sellers with product hunting and market analysis. This third-party software is particularly valuable for sellers who are focused on retail arbitrage or those looking to identify products with consistent demand. By leveraging these analytics, you can make well-informed decisions about inventory management and pricing strategies.

The SellerApp Amazon Keyword Tool is a must-have for sellers who want to enhance their listings’ visibility through effective keyword research. This app allows you to find high-performing search terms that customers frequently use on Amazon. By integrating these keywords into your product listings, you can improve your search rankings and attract more buyers.

In addition to keyword research, SellerApp also provides additional features to help you optimize your PPC campaigns. By identifying relevant keywords with low competition, you can reduce your advertising costs while maximizing returns. For sellers who are looking to boost their SEO (listing optimization) and marketing efforts, this tool is an invaluable asset that simplifies the process of improving product discoverability.

Both the paid and free versions of Jungle Scout’s Sales Estimator are reliable tools for analyzing product demand. By inputting basic information about a product, such as category and Best Sellers Rank (BSR), sellers can receive estimates of monthly sales volumes. This feature makes it an excellent starting point for evaluating potential products to add to your inventory.

While the free version of Jungle Scout Sales Estimator has its limitations, it still provides valuable insights for product research. For those who want to access more advanced features, Jungle Scout also offers paid plans that include comprehensive analytics and competitor tracking, but the free tool remains a useful resource for beginners.

Amazon Product Opportunity Explorer is a built-in tool designed to help sellers identify emerging trends and untapped niches. By analyzing customer behavior, search volume, competition, this tool provides actionable insights for discovering new product opportunities. It’s especially beneficial for sellers who want to enter less saturated markets.

Another advantage of this tool is its ability to present data directly from Amazon’s marketplace. This ensures accuracy and relevance, making it a trustworthy resource for strategic planning. Whether you’re expanding your product line or starting from scratch, the Opportunity Explorer offers the guidance needed to align your offerings with market demand, which makes it a valuable tool.

Unicorn Smasher is a free tool for Amazon sellers that’s designed to simplify product research and analysis. It provides detailed sales estimates, revenue projections, and other essential metrics to help you evaluate potential products. With its intuitive interface and real-time data, this tool makes it easier to identify profitable niches and assess competition.

One of its standout features is the integration with Amazon’s marketplace, which enables sellers to access accurate data for better decision-making. Unicorn Smasher also allows users to organize and export data, making it a valuable tool for those aiming to optimize their product hunting and marketing strategies.

Each toolkit mentioned above comes with its own unique advantages to help you with product research, pricing, and analytics. Leveraging these tools enables you to make informed decisions through the processes of product hunting, price setting, and sales strategies. Together, they form a powerful, automated kit for success.

These tools are great for beginners or for those who need specific information at the moment. However, for a comprehensive analysis of products and the market, paid versions of tools like AMZScout, Helium 10, and Jungle Scout may be better options to help sellers make decisions based on complete data.

Selling on Amazon doesn’t have to be overwhelming. By utilizing the best Amazon seller tools, many of which are available for free, you can streamline your workflow and focus on growing your online business. From keyword research and analytics to sales tracking and FBA fee calculations, these tools cover every aspect of selling products online. Start using these tools today to optimize your account, boost your listings, and achieve better results in the competitive world of Amazon selling.